Dr. J. Chandra Prasad

Academic Director

                                        Dr.J. CHANDRA PRASAD, MCOM., MBA, MA (Human Rights)., LLB., MSPR., Ph.D., designated as Professor in Commerce and Management Studies had been in the teaching, Research and consultancy at different levels in the field of Education for the past four decades since 1978. Over the years I had the credit of conceiving, planning, designing and being the Brain behind the origin, evolution and also reformation of different schools and Institutions of excellence at school level, higher education and research fields. Continuous pursuit, hard work, persistent quest, unsatiated passion and lifetime ambition for teaching are the corner stones and the driving forces of academic and research achievements, job satisfaction and success.

Started my career as lecturer in post graduate department of commerce in DNR College, Bhimavaram and awarded Ph.D., in commerce and Management studies by Andhra University, Visakhapatnam and promoted as Reader in commerce. Later assumed the positions of Director, P.G. Courses& Research Centre, DNR College, Bhimavaram, and also as Principal, DNR College (Autonomous), Bhimavaram and was later designated as professor under the Career Advancement Scheme by a duly constituted committee by the Government of Andhra Pradesh. As a passion and for academic activeness continued teaching at the post graduate level and also the research pursuit of guiding Ph.D. scholars even in the present post retirement life. I served as Director& Advisor, SD Institute of Information Technology under the aegis of the prestigious SKSD Women’s college, Tanuku.  At present rendering my services as Director & Academic Advisor, ASR Group of Educational Institutions, Tanuku where earlier I initiated MBA and MCA programs and also the RITAMS College which originated as my brain child. I have been the visiting Research Consultant at Institute of Financial Management, Chennai.

I had to my credit 113 Research papers published in National and International journals of repute AND also published five books in Banking, Finance, Management and Marketing. Attended 122 National and International Conferences besides conducting and organising 23 seminars and conferences. I had been the frontline Resource person at 86 National and International seminars, workshops, conferences, Faculty Development programs, Motivational & Personality Development programs and Webinars in different universities, institutes and colleges of repute. Recognised research guide in Andhra University, JNTU Kakinada and Hyderabad to guide Research scholars. so far guided 17 Ph.Ds. and 23 M.Phil. scholars successfully in addition to undertaking and supervising research projects.

I Actively participated in various Academic and social activities with membership on the professional bodies. I am the Life member, All India Commerce Association, Member, Indian Finance Association, served as president, Manavatha Social Organisation and as Vice-President, Krishna Godavari Delta protection council for sensitising and fighting against the problem of subsidence of land due to exploration of Oil & Gas in the Krishna- Godavari Delta. Distinct Awards to my credit include 1. Best Meritorious Teacher Award from Government of Andhra Pradesh, 2. Pottisriramulu Seva Award in the field of Education, 3. Eminent Educationist Award from the National and International Compendium, New Delhi etc. Now I am as the You Tuber (Blue Oceans) for emotional well-being, awareness and enlightenment of the fellow humans. My Life ambition is Teaching till the last breath, Guiding Research and persistent excellence in academic pursuit and it is the live wire of my existence. Arishadvrgala Niyanthranaa-sadhana is my continuous endeavour and I preach it for the Happy and peaceful Human environment with altruism, wellness of the posterity and for realising an enduring and enchanting world.


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